Mike Misbach

Mike Misbach runs YadaWorx, a consulting practice focused on revenue, ecommerce strategy, and web architecture for small to mid-size businesses — especially owner-operators who are already doing solid work and want to move faster without losing what makes them good.

He is a co-founder of the Utah Small Business Coalition, the curated directory you’re browsing now, and the architect behind this site. His client work tends to sit where business strategy meets execution: how a company sells online, how the site performs, and how the revenue model holds up under real-world pressure.

Mike is also the creator of Entrenaut.org, a published framework and community standard for entrepreneurs who believe customer outcomes should come before margin extraction — and who want language for operating that way on purpose. The site includes writing, profiles, and documentation for people building businesses worth building.

He has spent years in the trenches of ecommerce — scaling stores, learning expensive lessons, and eventually narrowing toward the clients and problems where he does his best work. If you want to talk shop: mikemisbach.com/contact.